ScorePlay
A rebrand to ignite transformation throughout the entire sports industry.
Brand Identity, Motion Design, Web Design, Environmental, Print Campaign
Maxine
A vibrant collaboration with a prestigious film and television studio
Brand Identity, Motion Design, Web Design, Environmental, Print Campaign
Fly VC
Elevating a European-based technical VC to new heights
Brand Identity, Motion Design, Web Design
Bejeca
A micro brewery dedicated to crafting beer and educating its customers
Branding, Packaging, Print
Phaidon
First cookbook for one of the World's 50 Best Restaurants
Print, Editorial
Creativity fueled
by pragmatism
Imagination
with Purpose
Associate is a design studio based in Brooklyn. We build, refine, elevate, and grow cultural and commercial clients through research and design.
Our work covers many touchpoints, from the digital realm to environment and print.
Specialization
We produce design work across many industries and categories, recently in tech, sports, media, and publishing.
To learn more about our work, see full case studies or just chat, get in touch
The Korean Cookbook
'Stunning and comprehensive.’
– Vogue
'The Korean Cookbook isn’t just a great resource for Korean home cooking but a well-researched chronicle of how it has adapted, changed, and grown—a tome that any curious eater or anthropologist will certainly want on their shelf.’
– Bon Appetit
'One of the Best Cookbooks of the Year
– The Guardian
Maxine
'The two women filmmakers behind the now viral series speak to Glamour on how interrogating pop culture can lead to societal change and what needs to happen next.'
– Glamour
'Few young prodcos had a buzzier start to 2024 than Maxine Productions, whose aughts-era kids-TV exposé Quiet on Set: The Dark Side of Kids TV (pictured) became a headline-and ratings-grabbing hit for Investigation Discovery and Max, and yielded an order for an immediate follow-up episode.’
– Realscreen
2024 TDC Award
Brand Identity System
Ikoyi: A Journey Through Bold Heat with Recipes
‘In what seems like only a brief moment, Ikoyi has shaken the world of cooking.'
– René Redzepi, chef & co-owner of noma
'Gorgeous.'
– Vogue
‘A stunning debut monograph from one of London’s (and the world’s) most exciting talents.’
– London Post
ScorePlay
ScorePlay empowers transformation across the entire sports industry. Their rebrand was a strategic move to stay ahead of the curve and align more closely with the evolving needs of sports organizations, fans, and the stories that connect them.
Brand Identity, Motion Design, Web Design, Environmental, Print Campaign
Maxine
Maxine is a dynamic film and television studio. We partnered with them to develop their brand positioning and visual identity. Since their launch, they have expanded to a team of over 25 professionals and produced series that have garnered over 20 million viewers across cable networks such as ID, Max, and Discovery+.
Brand Identity, Motion Design, Web Design, Environmental, Print Campaign
Fly VC
Fly is a technical VC that has raised in excess of $2B in follow-on funding from some of the world’s best venture capital companies. We reinvented their brand identity and digital presence.
Brand Identity, Motion Design,
Web Design
The Korean Cookbook
The Korean Cookbook was reviewed as 'One of the best cookbooks of the year' by The Guardian, Vice, Food & Wine, Bon Appetit, and Robb Report. We're proud to say Vogue described the book and design as 'stunning and comprehensive'.
Editorial, Print
Quiet on Set
We designed and produced the visual identity, intro titles, VFX, and art direction for Quiet on Set. It became Max’s most streamed title ever reported in Nielsen’s Top 10 charts with 1.3 billion minutes watched.
Motion Graphics, Visual Identity, Art Direction