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ScorePlay

A rebrand to ignite transformation throughout the entire sports industry.

Brand Identity, Motion Design, Web Design, Environmental, Print Campaign 

Maxine

A vibrant collaboration with a prestigious film and television studio

Brand Identity, Motion Design, Web Design, Environmental, Print Campaign 

Fly VC

Elevating a European-based technical VC to new heights

Brand Identity, Motion Design, Web Design

Bejeca

A micro brewery dedicated to crafting beer and educating its customers

Branding, Packaging, Print

Phaidon

First cookbook for one of the World's 50 Best Restaurants 

Print, Editorial

Maxine Print Materials
Tandem Signage




Creativity fueled
by pragmatism



Imagination
with Purpose

Associate is a design studio based in Brooklyn. We build, refine, elevate, and grow cultural and commercial clients through research and design.

Maxine Logo Image
Our work covers many touchpoints, from the digital realm to environment and print.

Specialization

Fly VC Merch

We produce design work across many industries and categories, recently in tech, sports, media, and publishing.

Tandem Brand Graphic
Ye Vagabonds Nine Waves LP

To learn more about our work, see full case studies or just chat, get in touch

The Korean Cookbook

'Stunning and comprehensive.’
– Vogue

'The Korean Cookbook isn’t just a great resource for Korean home cooking but a well-researched chronicle of how it has adapted, changed, and grown—a tome that any curious eater or anthropologist will certainly want on their shelf.’
– Bon Appetit

'One of the Best Cookbooks of the Year
– The Guardian

Maxine

'The two women filmmakers behind the now viral series speak to Glamour on how interrogating pop culture can lead to societal change and what needs to happen next.'
– Glamour

'Few young prodcos had a buzzier start to 2024 than Maxine Productions, whose aughts-era kids-TV exposé Quiet on Set: The Dark Side of Kids TV (pictured) became a headline-and ratings-grabbing hit for Investigation Discovery and Max, and yielded an order for an immediate follow-up episode.’
– Realscreen

2024 TDC Award
Brand Identity System

Ikoyi: A Journey Through Bold Heat with Recipes

‘In what seems like only a brief moment, Ikoyi has shaken the world of cooking.'
– René Redzepi, chef & co-owner of noma

'Gorgeous.'
– Vogue

‘A stunning debut monograph from one of London’s (and the world’s) most exciting talents.’
– London Post
ScorePlay

ScorePlay empowers transformation across the entire sports industry. Their rebrand was a strategic move to stay ahead of the curve and align more closely with the evolving needs of sports organizations, fans, and the stories that connect them.

Brand Identity, Motion Design, Web Design, Environmental, Print Campaign 

Maxine Office Design
Maxine

Maxine is a dynamic film and television studio. We partnered with them to develop their brand positioning and visual identity. Since their launch, they have expanded to a team of over 25 professionals and produced series that have garnered over 20 million viewers across cable networks such as ID, Max, and Discovery+.

Brand Identity, Motion Design, Web Design, Environmental, Print Campaign 

Fly VC Print Material
Fly VC

Fly is a technical VC that has raised in excess of $2B in follow-on funding from some of the world’s best venture capital companies. We reinvented their brand identity and digital presence.

Brand Identity, Motion Design,
Web Design

Korea Cookbook Cover
The Korean Cookbook

The Korean Cookbook was reviewed as 'One of the best cookbooks of the year' by The Guardian, Vice, Food & Wine, Bon Appetit, and Robb Report. We're proud to say Vogue described the book and design as 'stunning and comprehensive'.

Editorial, Print

Alphabet of Wrongdoing Boxset
Quiet on Set

We designed and produced the visual identity, intro titles, VFX, and art direction for Quiet on Set. It became Max’s most streamed title ever reported in Nielsen’s Top 10 charts with 1.3 billion minutes watched.

Motion Graphics, Visual Identity, Art Direction

Project Insights

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