About
We build authenticity and purpose through design.
Who we are
Brankica Harvey
Partner
Brankica is a seasoned design visionary with over two decades of experience, notably as an Associate Partner at New York's prestigious Pentagram. Her expertise spans brand systems, print, packaging, digital, and environmental signage. Her creative excellence extends across renowned brands and institutions, such as lululemon, Samsung, Abrams, Menil Foundation, Studio Museum in Harlem and Sidewalk Labs, showcasing her ability to encapsulate brand ethos into compelling visual narratives. In 2023, she co-founded Associate, a testament to her commitment to innovative design. With a BFA from Parsons School of Design and a track record of accolades, Brankica also shares her insights as an educator at the School of Visual Arts, NYU, Pratt Institute, and Design West international summer school in Ireland.
Ken Deegan
Partner
Ken is an accomplished designer with extensive experience in identity, print, environmental design, strategy, and technology. Over his 12-year tenure as an Associate Partner at Pentagram New York, he collaborated with clients including Nike, Samsung, Cooper Hewitt, Rizzoli, Calendly, Grace Farms, OPPO, and lululemon. His design journey has taken him through prestigious studios in Dublin, London, and New York. In 2023, Ken co-founded Associate, underscoring his commitment to pioneering design innovation. He holds a BA in Visual Communication from the National College of Art and Design in Dublin and spent 8 years as a faculty member at the School of Visual Arts, New York. Ken continues to share his expertise as a regular lecturer at Design West, an international summer school in Ireland. His work has garnered numerous accolades from AIGA, TDC, and D&AD, with recognition spanning Asia, Europe, and the US.
Pedro Mendes
Partner
Pedro is a multidisciplinary designer specializing in art direction, identity, spatial, and signage design. Beginning his design journey at the age of 15, Pedro honed his skills in eminent design studios before joining Pentagram New York, where he served as an Associate Partner for over a decade. During his tenure, he collaborated with high-profile clients such as Nike, lululemon, Google, Samsung, Spotify, Nubank, Grace Farms, Cooper Hewitt, and the Mellon Foundation, as well as acclaimed architects like Sanaa, ShOp Architects, Snøhetta, DS+R, Mass Architects, Grimshaw, and SHoP Architects. In 2023, he co-founded Associate, demonstrating his commitment to innovative design. He holds a BA in Visual Communication from ESEIG and is a respected educator at the School of Visual Arts. Pedro’s work has garnered numerous design awards from the Art Directors Club, Type Directors Club, D&AD, Communication Arts, and SEGD, with recognition across Asia, Europe, and the US.
We integrate brand strategy, design, art direction, and campaigns to create cohesive visual identities that elevate your brand. From logos to comprehensive guidelines, we build strong, lasting brands.
Brand Identity
We create intuitive digital experiences, from information architecture and interface design to user experience and digital installations. We have worked for small startups to fortune 500 clients establishing and enhancing their digital presence.
Digital
We transform spaces with signage, wayfinding, exhibitions, and installations. Our designs create immersive environments that captivate and engage the public in a functional and meaningful way.
Environmental
We design a diverse array of materials, including books, catalogs, brochures, posters, and more. From concept development to final production, we meticulously craft each print piece with attention to detail and creativity.
Our dynamic animations, video production, storytelling, and interactive media bring brands to life across digital and traditional platforms. We blend imagination with purpose to create compelling visual narratives that resonate with your audience and enhance brand recognition.
Motion
Our functional and visually striking packaging designs enhance your product’s appeal. Whether it's innovative structural design or captivating graphic elements, our packaging designs aim to captivate consumers and reinforce your brand's positioning in the market.
Packaging
Our Services
Each project is unique. Our process consists of clear phases, ensuring informed decisions and continuous momentum.
Currently Working on
A sports tech company modernizing the industry
Environmental design for a skyscraper amenities floor
A tasty publication documenting a global brand
A new crypto service company
Evolving a global brands' visual language
An AI company that unlocks human potential and drives real business outcomes
Testimonials
Tk
Arts + Culture
Banking + Finance
Design + Architecture
Education
Fashion + Beauty
Food + Beverage
Hospitality
Publishing
Real Estate
Technology