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Case Study
Quiet on Set:
The Dark Side of Kids TV
Documentary Series
Emmy nominated documentary series pulls back the curtain on an empire.
The visual tone of the title reveal sets the stage for the series by building tension and hinting at sinister truths hidden within 90’s era kids tv programming. The words are set in a condensed typeface presented through intentionally close crops and brief glimpses of a stage set seen through a CRT-like effect. Amid the vertical lines, subtle accents of orange and green are integrated making a direct connection to the Nickelodeon brand colors. As the title fully resolves on screen, "The Dark Side of Kids TV" emerges ominously, a stark reminder of the shadows lurking beneath the colorful facade.
Max’s top-streamed title with 1.3 billion minutes watched
We designed and animated the title reveal, show graphics, and supporting campaign visuals—including billboards, animated date-stamps, lower thirds, legal document treatments, and social media clips.
The four-part series, featuring exclusive interviews with cast, writers, and crew, has captivated over 30 million viewers across ID, Max, and Discovery+, earning two Emmy nominations and becoming Max’s top-streamed title with 1.3 billion minutes watched.
Our art direction set the tone for the series, combining Coign by Colophon Foundry—an ultra-condensed typeface conveying urgency—with brooding visuals and custom CRT effects to evoke 90s nostalgia and intrigue. The visual language builds on the show's graphics as a subtle nod to Nickelodeon's iconic aesthetic, amplifying its signature orange and green palette and bold typography. Subtle vertical lines, tight cropping, and subtitle treatments added layers of tension, mirroring the show's exploration of hidden truths beneath a glossy facade.
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