Case Study
Maxine
TV & Film, Media & Entertainment
A renowned film and television studio based in New York, Maxine specializes in crafting compelling nonfiction narratives, led by a team of skilled journalists and filmmakers.
Our project centered on developing a brand identity that not only reflects Maxine’s unwavering commitment to excellence but also celebrates its deep passion for storytelling. At the heart of this identity is a bold, custom wordmark that embodies the studio’s distinctive personality. Complementing it is a dynamic ‘M’ mark—designed for versatility across diverse mediums and contexts—ensuring adaptability while maintaining brand consistency.
Maxine’s brand identity seamlessly extends from screen to space, shaping an immersive visual language that unites its office, productions, and storytelling.
Beyond digital and broadcast applications, the brand system seamlessly extends into Maxine’s physical space, reinforcing its creative energy within the office environment. Large-scale typography and graphic elements are strategically integrated into the workspace, creating an immersive atmosphere that fosters inspiration and collaboration further embedding the brand into the studio’s daily operations.
The identity also plays a crucial role in Maxine’s storytelling beyond the office. It informs the design of posters, key art, and promotional materials across all productions, ensuring a strong, recognizable presence across media platforms. Presentation decks, pitch materials, and title sequences leverage the typography and color system to maintain a cohesive and professional aesthetic, supporting Maxine’s mission of delivering groundbreaking nonfiction content.
Rooted in flexibility and innovation, the brand system not only elevates Maxine’s visual identity but also strengthens its presence across every touchpoint, from office interiors to on-screen narratives. The result is a brand that feels as dynamic, bold, and impactful as the stories it tells.
