Case Study
A Year in Bloom: Flowering Bulbs for Every Season
Publishing, Lifestyle
As featured in Financial Times, Gardens Illustrated, and Gardenista
A Year in Bloom is both a horticultural guide and a design object—an illustrated exploration of the role bulbs play in shaping gardens across the seasons. From the delicate snowdrops of winter to the vivid crocuses of autumn, bulbs are framed here not just as plants, but as tools for rhythm, impact, and creative experimentation in garden design.
Written by award-winning garden writer Lucy Bellamy and published by Phaidon, the book presents over 150 bulbs with rich photography, practical guidance, and expert insight. Structured around four seasonal chapters, the content is both intuitive and immersive, taking readers from familiar favorites like tulips and daffodils to more unexpected varieties such as dog’s tooth violets, gladioli, and autumn snowflakes.
Authoritative and inspiring: a contemporary grower’s guide that doubles as a tactile design experience.
Our design approach emphasized clarity, elegance, and longevity—balancing lush visuals with practical usability. Dahlia (VJ Type) serves as our display typeface, its organic curves echoing the natural beauty of flowers, while Bagoss (Displaay) provides structure and legibility for detailed information. Custom iconography and carefully curated color palettes create instant visual recognition, guiding readers seamlessly through the gardening year. Vertical lines mirror plant stems while anchoring typography, and horizontal color blocks evoke landscapes and thoughtful planting schemes.
The final result is a book that feels at once authoritative and inspiring: a contemporary grower’s guide that doubles as a tactile design experience. With contributions from renowned voices including Piet Oudolf, Dan Pearson, and Margaret Roach, A Year in Bloom stands as a definitive resource for gardeners—designed to be both read and cherished season after season.
‘Draws on the experience of a range of knowledgeable gardeners, resulting in a lively enthusiasm and a freshness of text.’ – Garden Design Journal
‘Beautiful.’ – Pond and Garden
‘Seasoned and novice gardeners alike will appreciate the book's organized layout and information, along with the breathtaking photos showcasing delicate bulbs in all of their glory.’ – Library Journal
‘Flower folks? Get this book as soon as you can.’ – Slow Flowers Journal
‘Anyone eager to anticipate flowers through the seasons will savor A Year in Bloom.’ – Shelf Awareness
‘Beautifully packaged.’ –Gardenista
‘Pages of inspiration sure to hold over even the most impatient green thumb.’ – Detroit News
