Case Study
Bejeca
Food & Beverage
Bejeca is more than a microbrewery—it’s an invitation to explore the craft of beer through taste, design, and education.
With a mission to not only brew exceptional beer but also demystify its flavors, Bejeca’s identity is built around an adaptive and informative design system.
At the core of this system is a custom typeface with three evolving variations, each shifting in structure to reflect the beer’s unique flavor profile. The typography isn’t just decorative—it actively guides the drinker’s perception, shaping the label’s dynamic diagrams that visually decode each beer’s taste, aroma, and sensory impact.
Bejeca isn’t just beer—it’s a journey through flavor, guided by design.
A Design That Evolves with the Beer
Modularity drives the branding, allowing the typeface and label elements to shift and adapt while maintaining clarity and coherence. The design system transforms beer labels into interactive storytelling tools, inviting consumers to see, understand, and experience the depth of each brew before they even take a sip.
The First Batch: Two Distinct IPAs
The debut release introduces two IPAs, each crafted with a distinct character and complexity level. The label designs work in perfect harmony with a meticulously chosen color palette, ensuring that every bottle visually expresses its flavor story—from bold and hop-forward to smooth and citrusy.
By blending design with sensory education, Bejeca’s branding turns beer drinking into an experience—one that’s as visually intriguing as it is flavorful.
